Jackpot Structural Features: Rollover Effect and Goal-Gradient Effect in EGM Gambling – Online First – Springer

En Li, Matthew J. Rockloff, Matthew Browne, Phillip Donaldson

Relatively little research has been undertaken on the influence of jackpot structural features on electronic gaming machine (EGM) gambling behavior. This study considered two common features of EGM jackpots: progressive (i.e., the jackpot incrementally growing in value as players make additional bets), and deterministic (i.e., a guaranteed jackpot after a fixed number of bets, which is determined in advance and at random). Their joint influences on player betting behavior and the moderating role of jackpot size were investigated in a crossed-design experiment…

via Jackpot Structural Features: Rollover Effect and Goal-Gradient Effect in EGM Gambling – Online First – Springer.

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