Does destination perception differ based on traveler type? A case of the world gambling capital: Macau

Li, J. (Justin), Kim, W. G., & Wong, I. A. (2016). Does destination perception differ based on traveler type? A case of the world gambling capital: Macau. Tourism Planning & Development, 0(0), 1–16. http://doi.org/10.1080/21568316.2016.1152289
China’s anti-corruption campaign has become a ‘new normal’ and long-term policy that is affecting the gaming industry in Macau. Mainland Chinese travelers, especially the highly coveted and big-spending VIP ones, are a major contributor to gaming revenues in Macau, but they have sharply reduced their gaming expenditures since China’s anti-corruption campaign began. Based on this information, ascertaining Mainland Chinese tourists’ perceived image of Macau is vital work for developing and facilitating better adaption to the policy change. This exploratory study first investigates the destination image of Macau as perceived by travelers from Mainland China. The results showed that Mainland Chinese travelers had a positive perception of gambling opportunities, environmental hygiene, quality of tourism infrastructure, nightlife, and diversity of products for shopping and a negative perception of the convenience of transportation…
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s