Exposure to and Engagement With Gambling Marketing in Social Media: Reported Impacts on Moderate-Risk and Problem Gamblers

Digital advertising for gambling and specifically marketing via social media have increased in recent years, and the impact on vulnerable consumers, including moderate-risk and problem gamblers, is unknown. Social media promotions often fall outside of advertising restrictions and codes of conduct and may have an inequitable effect on susceptible gamblers. This study aimed to investigate recall of exposure to, and reported impact on gamblers of, gambling promotions and marketing content on social media, with a focus on vulnerable users currently experiencing gambling problems. Gamblers who use social media (N = 964) completed an online survey assessing their exposure to and engagement with gambling operators on social media, their problem gambling severity, and the impact of social media promotions on their gambling…

Source: Gainsbury, S. M., King, D. L., Russell, A. M. T., Delfabbro, P., Derevensky, J., & Hing, N. (2016). Exposure to and Engagement With Gambling Marketing in Social Media: Reported Impacts on Moderate-Risk and Problem Gamblers. Psychology of Addictive Behaviors: Journal of the Society of Psychologists in Addictive Behaviors. http://doi.org/10.1037/adb0000156

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