Our study investigates the effects of pro versus anti-gambling messages funded by the gambling industry. Paradoxically, our results show that anti-gambling ads funded by the gambling industry enhance gambling intent as do pro-gambling ads. We propose some suggestions related to the ways this finding should guide public policies.
Source: Lemarié, L., & Chebat, J.-C. (2015). Temptation and prevention provided by the gambling industry: Main and interactive effects on gamblers. Recherche et Applications En Marketing (English Edition). http://doi.org/10.1177/2051570715604319