Affective response to gambling promotions during televised sport: A qualitative analysis

Lamont, M., Hing, N., & Vitartas, P. (n.d.). Affective response to gambling promotions during televised sport: A qualitative analysis. Sport Management Review. http://doi.org/10.1016/j.smr.2015.06.002

Abstract: Gambling promotions extensively punctuate contemporary televised sport broadcasts and concerns have been raised about their potential impacts on vulnerable groups. Research suggests advertising can shape individuals’ emotions, or affect, towards a product/brand and can subsequently influence purchasing decisions. Consequently, understanding how promotion of gambling influences sport viewers is an important although sparsely addressed area of research. This paper presents exploratory research on affective responses towards gambling promotions displayed during televised sport…

via Affective response to gambling promotions during televised sport: A qualitative analysis.

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