Media International Australia, Incorporating Culture & Policy – Enhancing media sport consumption: Online gambling in European football (Literature & Culture Collection) – Informit

This article explores the intersections between sports bodies, media companies and gambling industries in European football. While betting, communication and sport have maintained an ongoing relationship for over two centuries, this article argues that the digitalisation of betting platforms has reconfigured the links between the traditional actors and created a new ‘online football betting ecology’. We elaborate on the intricate relationships of betting sites with top European football institutions via sponsorship, and on the role of the media, influencers and celebrities in the promotion of betting companies…

via Media International Australia, Incorporating Culture & Policy – Enhancing media sport consumption: Online gambling in European football (Literature & Culture Collection) – Informit.

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